Template
Campaign room brief template.
A campaign room works when the team gives Clara enough context to structure work without forcing repeated re-briefing.
Objective
Business goal, campaign timing, target market, and decision owner.
Audience
Primary segment, pain, desire, objections, buying moment, and language sensitivity.
Offer
Promise, proof, limitations, claims that need review, and CTA.
Brand memory
Voice rules, examples, forbidden language, visual assets, and market constraints.
Outputs
Channel list, asset formats, owner, due date, approval path, and status.
Learning loop
What feedback should update the next campaign room?