Scorecard
A practical way to measure marketing intelligence quality.
Use this scorecard before and after a Clara workflow to measure whether the team gained clarity, not just more drafts.
Brief quality
Does the workflow capture audience, offer, constraints, proof, channel, and decision owner?
Time to structure
How long does it take to produce a usable campaign plan with clear dependencies?
Revision load
How many rounds are needed before the team accepts direction, copy, or asset notes?
Brand consistency
Does the work preserve tone, claims, forbidden language, and market nuance?
Asset handoff
Can another team member execute from the output without re-briefing?
Learning loop
Does feedback become durable memory for the next campaign?
Scoring guidance
Score each dimension from 1 to 5. A workflow that improves speed while reducing brand consistency should not be treated as a win. Clara is designed for leverage: better structure, fewer review loops, and clearer execution.